Rozy isn't real—but her brand deals with Tiffany & Co, Calvin Klein, and Shinhan Life are. While human influencers get cancelled and age out, this South Korean virtual influencer just keeps stacking partnerships.
Rozy brand impact on advertising is hard to ignore: 10 million YouTube views in under a month, 120K Instagram followers, and an ambassador role for Busan Expo 2030 alongside BTS.
This case study breaks down her highest-performing campaigns, why luxury brands pay premium rates for an AI face, and what her success means for anyone building virtual influencers in 2026.
Meet Rozy
The Virtual Trailblazer Changing K-Advertising
Rozy burst onto the scene in 2020, created by Sidus Studio X, a powerhouse in digital content creation. Designed as a 22-year-old South Korean virtual influencer, Rozy combines lifelike CGI technology and AI control to create a flawless influencer persona.
She’s taken social media by storm, boasting over 120,000 Instagram followers, and is known for her stunning modeling shots, lifestyle content, and engaging personality.
Blurring the boundaries between reality and the digital world, Rozy has become a sought-after face for luxury brands, fashion shows, and commercials. Her ability to embody any look or setting makes her a marketer’s dream — always on-trend, always available, and endlessly adaptable.
Her impact extends beyond social stats; Rozy is a symbol of the AI influencer revolution, who can perform feats impossible for human influencers — no aging, no scandals, and a lightning-fast content turnaround.
Rozy Brand Impact: Advertising Campaigns That Broke The Mold
Rozy's success isn't just hype—her portfolio of campaigns is stacked with remarkable achievements that illustrate how virtual influencers can dominate advertising.
➤ Shinhan Life Insurance Campaign: Breaking Tradition for New Generations
One of Rozy’s most iconic campaigns was for Shinhan Life, a major Korean insurance brand eager to refresh its image.
The chart below illustrates the impact:
| Campaign Aspect | Result |
|---|---|
| Views on YouTube | 10 million+ in under a month |
| Target Audience Engagement | High among Gen MZ demographics |
| Brand Image Impact | From serious to trendy and relatable |
| Media Platforms | TV, digital, social |
➤ Luxury Collaborations: Tiffany & Co and Calvin Klein
Rozy’s influence extends into luxury fashion, partnering with top-tier brands like Tiffany & Co and Calvin Klein.
➤ Entertainment Promotions: Ryan Reynolds’ ‘Free Man’
Venturing into entertainment, Rozy promoted Ryan Reynolds’ movie ‘Free Guy’ among Korean audiences.
Why Brands Choose Rozy: Virtual Influencer Marketing Strategies Case Study
Rozy makes serious money and lands deals like human celebrities. Here’s why brands flock to her:
| Reason | Explanation |
|---|---|
| Scandal-Proof | Rozy cannot age, speak out of turn, or spark controversy |
| Consistent Performance | Produces flawless content on-demand without needing breaks |
| Gen Z & Millennial Appeal | Tailored to resonate with young, digital-native demographics |
| Wide Industry Reach | Campaigns span finance, luxury, entertainment, and lifestyle |
| High Engagement Metrics | Millions of views and interactions, excellent ROI for brands |
Cultural Influence and Prestige: Rozy as Busan Expo Ambassador
In addition to brand deals, Rozy was named an official ambassador for the Busan World Expo 2030, alongside stars like Lee Jung-jae and BTS.
Moreover, her presence in international media and virtual events amplifies Korea’s cultural influence, positioning the country as a leader in the intersection of technology, entertainment, and marketing.
How to Create Your Own AI Influencer Like Rozy
Rozy’s success is inspiring a wave of virtual creators. If you want to build an AI influencer with similar star power, consider these steps:
- Pick the Right AI Creator Platform: For creators who want to craft stunning AI influencers, Sugarlab is a standout. It offers highly customisable AI models, NSFW-friendly content creation, and multi-format support including images, videos, and chat features—perfect for building a brand that converts.
- Define a Clear Niche and Brand: Rozy’s campaigns succeed because of a focused, consistent brand image aligned with her audience’s values. Define who your AI influencer represents and stick to content aesthetics.
- Leverage AI for Creative Strategy: Use AI tools like ChatGPT and Sugarlab’s platform features to help brainstorm, optimise content, and maintain on-trend engagement.
- Prepare for Multi-Platform Engagement: Like Rozy, your AI influencer needs a broad presence—Instagram, YouTube, TikTok, and more.
- Aim for Industry Partnerships: Focus on brands that align with your AI persona for collaborations, sponsorships, and endorsements.
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Final Thoughts
Rozy is more than just a virtual face; she’s a blueprint for the future of advertising.
By blending flawless AI-generated aesthetics with strategic, audience-specific campaigns, she’s outpaced many human counterparts in reach, engagement, and brand partnerships.
Her influence proves that virtual influencers aren’t a novelty—they are transforming marketing landscapes, breaking generational gaps, and building lasting brand legacies.
If you’re looking to revolutionize your advertising strategies, learn from Rozy’s approach: clear branding, high-quality content, and an adaptable, scandal-proof digital presence.
Brand yourself like Rozy, harness AI tools like Sugarlab, and turn virtual influence into real-world advertising gold.
If you want insider tips on AI influencer creation or how to launch campaigns that convert, just ask. The future is virtual—and it’s oh so lucrative.
AITwin Ninja
